Hey there, I’m Erica!

Welcome to the corner of my portfolio where you learn a bit about me!

After spending years in the marketing industry, specifically in restaurant/events and loyalty programs, I found myself craving a more hands-on role. I got tired of just briefing projects and decided it was time to roll up my sleeves and dive into the nitty-gritty of design. This realization led me to make a bold decision: leave my five-year marketing career and transition into UX design.

My Journey

Taking this leap wasn't easy. Pursuing a UX diploma meant stepping away from a stable career and venturing into the unknown. However, the challenge was worth it, and I'm thrilled to say that I've found my true passion in UX design. This journey has taught me the importance of continuous learning and embracing new opportunities at any stage of life.

My Approach

With a marketing background as my secret ingredient, I bring a unique twist to UX design. I understand the art of balancing user needs with business goals, making sure every design is as strategic as it is user-friendly. Empathy is my superpower, and I aim to craft experiences that are both intuitive and delightful.

Beyond UX

Creativity has always been at the core of who I am. When I'm not designing, you'll find me painting, getting crafty, diving into various DIY projects, or spending time outdoors. I have a passion for travel and love immersing myself in new cultures. Music is a huge part of my life, and I enjoy attending live performances whenever I can. As an extrovert, I cherish my time with friends and family, always seeking new experiences and connections.

Let's Create Together 

I'm buzzing with excitement to dive into my first UX role and bring my eclectic mix of skills to the table. If you're looking for a passionate, inventive, and slightly offbeat UX designer, let's connect! I'm all about creating memorable user experiences and would love to collaborate on something amazing.